mia piuma NightStyle Offers Stylish and Contemporary Nightwear

NEW YORK, August 1, 2014 - mia piuma^TM is the new NightStyle^TM company that provides women with luxurious, fashionable and contemporary night and loungewear. Launching this month, mia piuma allows women to feel more beautiful and effortlessly sexy at night, by embracing the same style and confidence they evoke during the day.

mia piuma was born out of the difficulty in finding fashionable and stylish nightwear. Until now, women had few options; they had a choice between ill-designed pajamas or uncomfortable attire designed only for sex and not sleep. Therefore, most women resort to wearing ordinary, unflattering T-shirts. mia piuma created a new era of night and loungewear that combines fashion with personal style that carries through the night, creating NightStyle.

“mia piuma is designed for the contemporary woman who is successful at what she does, be it career, home or philanthropic life,” said Mirja Riester, chief executive officer and founder of mia piuma. “We designed this line for women who appreciate quality, but also want something stylish and fashionable even during the evening hours.”

mia piuma garments are made of the highest quality Italian fabrics. After researching fabrics from all over the world for more than six months, Riester finally found the most sensual and deluxe materials. The viscose and silk used to make the garments are extremely soft and barely felt on the body, making them ideal for nightwear. The finest viscose and most luxurious silks are produced by family-owned businesses in Como, Italy. Italy’s long tradition and focus on true craftsmanship has established it as a leader in the fashion industry. The country’s tailored and innovative cuts, and exquisite, deluxe fabrics have enabled many fashion brands to succeed. “mia piuma hopes to follow the path of gorgeous and fashionable garments that hail from Italy with its new NightStyle Collection,” said Riester.

CEO and Founder, Mirja Riester, was born with natural artistic talent and raised in Germany. Riester honed her design skills and love for fashion while traveling throughout Europe. After studying marketing, psychology and business administration at the University of Hamburg and working in the fine arts and advertising industries, Riester moved to the United States. She now owns and operates one of the most successful advertising agencies in the Western United States. With her vast knowledge of the consumer goods industry and her inability to find stylish and superior quality night and loungewear, Riester decided to create her own line.

The NightStyle Collection and more information can be found at miapiuma.com. Photos will be provided upon request.